INTERESTING STORY FROM ADWEEK.
Reaching Hispanic consumers requires a strong integrated strategy that incorporates relevant messaging, respect and differentiation into every aspect of a brand or company.
That’s the chief approach that Target employs to attract a loyal following of Latino consumers who consistently give the stores high marks for providing a convenient shopping experience, per the retailer.
Target owes much of its success to early acknowledgement of Latinos as an emerging major… Continue
Posted on December 29, 2008 at 3:30am — 2 Comments