How to Organize a Virtual Book Tour
“Times are changing and the world of writing has certainly joined this trend. Studies tell us that readers are no longer heading to physical bookstores and libraries in the numbers that we once experienced. So where are today’s readers? Online – and that is where authors, poets and writers of all genres must go if they want to survive in the publishing industry.
Carol Denbow has provided a simplified step-by-step guide on Virtual Tours that will not overwhelm those with a limited understanding of terms like “hyperlinks”, “blogosphere”, “e-zines” or “blogs”. This guide is in downloadable format as an e-book (or electronic book) and this means that people can access it easily on their own computer, whenever it is convenient.
The book begins with a description of Virtual Tours and compares them to Physical Tours in a clear and concise manner. Carol compares things like the costs of gas, hotel and conference room fees, furnishings and promotion materials along with personal skills that are involved with physical tours, with the requirements of virtual tours – internet connection, good long distance phone plan, time, organization skills and office equipment. Once the reader has a full understanding of this, the author moves on to discuss how to approach book tour stops, how to evaluate them to see if they reach the audience you are looking for, how frequent the tours should be, and how many tour stops to arrange per day during each tour.
I loved the information on how to handle questions-and-answers with grace and how to promote the tour stops. Carol also offered great information on live and archive visitors to each tour stop and discusses what the author may need to be prepared to offer – including the types and sizes of images as well as being available after the tour stop to respond to questions or comments from the visitors.
I feel that readers will certainly benefit from the Check Points – where readers are given the opportunity to evaluate their understanding of the content to that point and then offers more resources where the reader can go to for further clarification. The authors positive and encouraging closing was perfect for a book like this and readers will be pleased to find that they can access 3 pages of resources with just a click of their mouse at the end of this book.”
Rating: 5-out-of-5 stars
~ Lillian Brummet: co-author of the books Trash Talk and Purple Snowflake Marketing, author of Towards Understanding; Host of both the Conscious Discussions talk radio show & the Authors Read radio program (www.brummet.ca
“Carol Denbow has taken the guesswork out of the equation in her very simple e-book filled with step-by-step information for creating your own virtual book tour on the Internet. From finding your niche blogs and inviting the blog owners to participate, to checklists and links to sites that will help you get going, Carol gives you everything you need to have a successful online tour for the mere cost of this e-book that lays it all out for you. And, I love the graphics that show exactly what she is referring to.
Professional book tours can cost hundreds or even thousands of dollars, but as an expert online marketer, Carol gives authors, who have more time than money, to do their own tour. This e-book is a great resource for any author willing to do the leg work. All you have to do is follow Carol’s instructions!”
Owner of Writers in the Sky Creative Writing Services
Author of Book Marketing in the Digital Age, Online Promotion Made Easy.